From Tradesperson to Business Owner
A construction business plan for a one-person start fits on one page. It answers what work you’ll do and won’t, for whom, where, how many hours you can actually bill, what each hour has to earn, and how you’ll find work, get paid and keep records. This lesson walks you through each line, with an example you can copy.
This is general information to help you plan, not legal or tax advice. Where a line touches contracts, deposits or taxes, check it with an attorney or an accountant.
The owner’s five jobs
On a crew, someone else found the work, priced it, collected the money, kept the records and organized the jobs. When you work for yourself, those five jobs are yours on top of the trade work, and nobody pays you for them directly. Your plan needs a line for each:
- Finding work
- Pricing
- Getting paid
- Keeping records
- Organizing the work
Before those, three decisions shape every answer: what you’ll do, for whom, and where.
Decide what you’ll do, and what you won’t
Use the work you’ve already done. List your last ten jobs and answer four questions for each:
| Question | Yes / No |
|---|---|
| Could I do it alone, or with help I can actually get? | |
| Do I own the tools it needs? | |
| Is it within my skills and, where it applies, my license? | |
| Would I take that job again at a fair price? |
Four yeses: it goes on your included list. Any no: it goes on your not doing yet list, with what would have to change (a tool, a helper, a license). Keep the included list short enough to describe in one sentence.
Pick your customer
Pick one type of customer to start with: homeowners, landlords, property managers, general contractors who hire subs, or businesses. Answer these questions about that customer before you decide:
| Question | Why it matters |
|---|---|
| How do they find a contractor? | Tells you where to show up: referrals, Google, a GC’s sub list, a property manager’s vendor list |
| Who decides, and who pays? | A property manager may need the owner’s approval. A GC may pay you only after they’re paid, depending on your subcontract. Read it, and ask an attorney about any payment clause you don’t understand |
| When do they pay? | Sets how much cash you carry between finishing a job and getting paid |
| What paperwork do they ask for? | Often proof of insurance, a license number, a written contract, and a Form W-9, which the IRS describes as the form you use to provide your correct taxpayer identification number to the person who is required to file an information return with the IRS |
| Will they hire you again? | Tells you whether one good job can turn into several |
If you can’t answer a question yet, ask two or three people who already work for that customer type.
Draw your service area
List the towns or counties you’ll work in, and price the drive before you add a place to the list. Drive time is time you can’t bill:
Example: the cost of a far-away town
45 minutes each way × 2 = 1.5 hours a day you can’t spend on the job. On a 5-day job that’s 7.5 fewer billable hours.
At the $73 an hour from the capacity example below, that’s 7.5 × $73 = about $550 of billable time lost, plus fuel.
Either build it into quotes for that town, or leave the town off the list for now.
Every town on the list is also a place whose rules you’ll check: local business licenses and building permits can differ from one city or county to the next. The setup roadmap shows where to look them up.
Work out your capacity and your hourly target
Capacity is how many hours you can actually charge for. It’s the number your prices are built on.
Your numbers:
- Job days a week: ____ × hours on the job per day: ____ = billable hours a week: ____
- Working weeks a year: ____ × billable hours a week = billable hours a year: ____
- What the business needs in a year (your pay before taxes, plus overhead like insurance, vehicle, phone and software, plus a profit): $____
- That amount ÷ billable hours a year = what every billable hour has to bring in: $____
Example: a one-person painter
4 job days a week × 7 hours on the job = 28 billable hours a week.
44 working weeks (after holidays, sick days and slow weeks) × 28 = 1,232 billable hours a year.
The business needs $90,000 a year for pay before taxes, overhead and profit: $90,000 ÷ 1,232 = about $73 per billable hour.
Materials are on top of that: bill them separately, with your markup. These numbers are an example; use your own.
Two traps in this math:
- Counting 40 hours a week. Quoting, driving, buying materials and paperwork aren’t billable. Count only the hours on the job.
- Counting 52 weeks. Holidays, sick days, weather and gaps between jobs all come out of the year. If you’re unsure, count fewer weeks; the hourly target goes up, and you’ll know why.
That hourly target is your labor price: it already includes your pay, overhead and profit, so don’t mark it up again. Mark up materials only; markup vs. margin shows how.
Fill in the business side
Now one line for each of the owner’s jobs, plus your key partners. These are starting rules, not the only way to do it.
| Job | Starting rule | Your line |
|---|---|---|
| Finding work | Write down 20 people who’ve seen your work (past customers, GCs, suppliers, neighbors of past jobs). Contact them first, before you spend money on ads | |
| Pricing | Your hourly target from above, plus materials with a markup | |
| Getting paid | Agree payment terms in writing before work starts: a deposit, then the balance on completion. Some states limit deposits on home improvement work; check yours in the deposit laws by state guide | |
| Keeping records | Keep business money separate (how to set it up): the SBA says to open a business bank account as soon as you start accepting or spending money as your business. Photograph every receipt the day you pay it. The IRS’s general rule is to keep records for 3 years, with longer periods in some situations; ask your accountant which apply to you. Set aside part of every payment for taxes: the IRS says sole proprietors generally have to make estimated tax payments if they expect to owe $1,000 or more, and that estimated tax covers self-employment tax too. Ask your accountant how much to set aside and when to pay | |
| Organizing the work | One calendar for all jobs, and every customer gets a start date and an expected finish date in writing | |
| Key partners | The people you’ll rely on: a supplier, an insurance agent, an accountant, and someone who can help on bigger jobs. Write their names and numbers |
Example: a painter’s one-page plan
A painter leaving a larger company to work alone. This illustrates the format; your answers will differ.
| One sentence | I help homeowners with interior repainting of occupied homes on the north side of the county. |
| Included | Walls, ceilings, trim and doors in lived-in homes; small drywall patches before painting |
| Not doing yet | Exteriors (needs ladders and a helper), cabinets (needs a spray setup), commercial jobs |
| Customer | Homeowners who stay in the home during the work |
| Service area | Three towns within 30 minutes of home |
| Capacity | 4 job days a week, 1 day for estimates and paperwork; jobs up to about a week |
| Hourly target | About $73 per billable hour, plus materials with a markup |
| Finding work | 20 names from past jobs contacted in the first two weeks; a Google Business Profile |
| Getting paid | Written terms, deposit at signing within the state’s limit, balance on completion |
| Records | Separate business account; receipts photographed the same day |
| Key partners | Paint store account rep, insurance agent, accountant, a painter friend for big jobs |
Is a one-page plan enough?
Usually, yes, for a one-person start. The SBA describes two formats: lean startup plans “can take as little as one hour to make and are typically only one page,” while traditional plans “can be dozens of pages long.” The SBA also notes about the traditional format: “Lenders and investors commonly request this plan.” If you’re applying for a loan or bringing in an investor, ask them what they need.
The one-page plan above borrows from the SBA’s lean format: what you offer, to whom, how you’ll reach them, who you’ll work with, and the numbers.
Your next action
This week:
- Finish the sentence “I help [customer] with [service] in [area].”
- Run your last ten jobs through the four questions to get your included and not-doing-yet lists.
- Fill in the capacity lines and get your own hourly target.
- Write one line for each of the owner’s jobs, plus your key partners.
Then check what your setup requires in your area with the setup roadmap, and turn the plan into numbers with the startup budget guide.
FAQ
What should a construction business plan include?
Your services and what you won’t do, your customer, your service area, your billable hours and hourly target, and how you’ll find work, price, get paid and keep records. A lender may also ask for financial projections.
How do I work out what to charge per hour?
Add up what the business needs in a year (your pay before taxes, overhead and a profit) and divide it by the hours you can actually bill, not by 40 hours a week. Bill materials separately. Then check it against your market: ask two or three contractors or suppliers in your area what similar work goes for, and compare with any competitor quotes your customers show you.
Should I offer every service I can do?
No. Offer the work that passes all four questions above: you can do it alone, you own the tools, it’s within your skills and license, and you’d take it again. Add the rest as those answers change.